HISTORY OF ZELENKA BRAND IS THE BUSINESS IDEA THAT WAS BORN IN THE KITCHEN AT THE FAMILY TABLE. ORDINARY FAMILY FROM POLTAVA JUST WANTED TO MAKE NATURAL SEASONINGS, WITHOUT PRESERVATIVES OR ADDITIVES
Founder Artem Verbytskyi was born in the East of Ukraine. In 2014, he moved his family from occupied Donetsk to Poltava. The young family has grown - now the spouses Artem and Natalia have four children: the oldest is 10 years old, the youngest is a month old. It was necessary to somehow feed such a family, so after a consultation, the husband and wife and her sister Maryna tried to sell their own production of seasonings at the local festival.
Seasoning was prepared from fresh herbs that are so loved in this family. In this form, greens even tasted for children. The homemade seasoning from a mixture of spicy herbs appealed to the residents of Poltava, and this is how the family business began in 2015. The name was chosen so that people liked and remembered.
The first year they made products in the kitchen. Then it became small, so they moved to a room of 30 square meters.
Now they have 90 square meters, as well as a warehouse of raw materials, finished goods and a separate production shop. The family prepares four types of original seasonings: hot, gentle, spicy and classic, which suits almost everyone. The main ingredients are dill, parsley, cilantro, basil. To the greens, depending on the recipe, add garlic, pepper. Canned, as grandmothers once did, using only salt.
Maryna Honcharova is the main inspirer and author of all recipes of Zelenka brand. She is a master of harmonious combination of bright spices. She said that not everyone loves cilantro, so she had to work on the aroma. In business, as in the family, everyone helps each other. Everything is approached with ease and good mood.