OKSANA KOLIADA: OUR WORLDVIEW IS LIMITED BY STAMPS

22.12.2019 | 16:58

Read about attempts to divide the society «into classes», methods to counter the hybrid war and «Sheremet case» in the column by Oksana Koliada in «Ukrainska Pravda»

«Thinking, analysing, drawing conclusions, making decisions is always difficult.

It is much easier to think in stereotypes, to be in a bipolar (black and white) coordinate system, to delegate responsibility for decision making to someone else.

Progress and result are about going beyond patterns and stereotypes.

Thinking person is the person who does not allow himself any stamps.

Unfortunately, it is much easier to manage social moods when the broad minds think of patterns, read headlines, and resort to interpretations, not analysis.

And now essentially. Try contextual analysis of the words «veteran" and "displaced person» or just «google» these words. What will you see?

Generally, it is possible to form such a synonymic series. «Veteran» is somebody radical, aggressive, inadequate; «displaced person» is lazy, unemployed, «separatist», a thief. All these categories fall under the definition of «deviant behaviour». Who was going by the public transportation lane? Of course, a car with «AN» plates! Who did start a fight drunk on the street? Inadequate veteran!

Do you know why this paradox happens? The categories «veteran» and «volunteer» (in our case tangential and even derivative concepts) are still leaders of public trust!

What does turn out? The mass media, social networks, public figures and «experts» in every possible way reinforce interpretations and stamps regarding the inadequacy and danger of «veterans». And society tends to trust this category. And this even despite the fact that every day more and more people become «tired of the war».

According to the «Reyting» group, as of December 6 of this year, 69% of the population trust volunteers, 68% trust veterans, 66% trust the President, 65% trust the army. And then abyss. It is symptomatic that the courts (14%) and prosecutors (15%) are the least trusted.

But this is a stereotypical thinking, the information war is not going to waste - the trust in veterans and volunteers is gradually diminishing. Only the threat of widespread aggression fuels public expectations.

Remember, what did the Orange Revolution start with?

From the division of Ukrainians into classes.

I am sure that Yanukovych's technologists were dividing society by acting on the Russian scenario. That was the essence of the hybrid war: first, the «Menty» series, then the destructive social technologies, then the distorted information space, then the annexation of Crimea and the occupation of part of Donbas.

Could it be countered, given the large-scale incomparable propaganda budgets in Russia and Ukraine? I'm sure it could be. And the tools are obvious: truth, transparency, professionalism, the legal field.

Today, the issues of artificial social distribution and confrontation of individual audiences are again on the agenda. I still do not accept the thesis about «an inadequate veteran» and «displaced person-separatist».

My team has a large number of displaced persons who, in their patriotism, can give a head start to the greatest patriot from Galicia. And I have also observed more than once how our recognized military heroes are ready to «take over the brackets» all their previous military experience, if it concerns personnel prospects or some small «goodies». We are all just human beings», ‒ Oksana Koliada, the Minister for Veterans Affairs, Occupied Territories and Internally Displaced Persons.

 


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OKSANA KOLIADA: OUR WORLDVIEW IS LIMITED BY STAMPS

22.12.2019 | 16:58

Read about attempts to divide the society «into classes», methods to counter the hybrid war and «Sheremet case» in the column by Oksana Koliada in «Ukrainska Pravda»

«Thinking, analysing, drawing conclusions, making decisions is always difficult.

It is much easier to think in stereotypes, to be in a bipolar (black and white) coordinate system, to delegate responsibility for decision making to someone else.

Progress and result are about going beyond patterns and stereotypes.

Thinking person is the person who does not allow himself any stamps.

Unfortunately, it is much easier to manage social moods when the broad minds think of patterns, read headlines, and resort to interpretations, not analysis.

And now essentially. Try contextual analysis of the words «veteran" and "displaced person» or just «google» these words. What will you see?

Generally, it is possible to form such a synonymic series. «Veteran» is somebody radical, aggressive, inadequate; «displaced person» is lazy, unemployed, «separatist», a thief. All these categories fall under the definition of «deviant behaviour». Who was going by the public transportation lane? Of course, a car with «AN» plates! Who did start a fight drunk on the street? Inadequate veteran!

Do you know why this paradox happens? The categories «veteran» and «volunteer» (in our case tangential and even derivative concepts) are still leaders of public trust!

What does turn out? The mass media, social networks, public figures and «experts» in every possible way reinforce interpretations and stamps regarding the inadequacy and danger of «veterans». And society tends to trust this category. And this even despite the fact that every day more and more people become «tired of the war».

According to the «Reyting» group, as of December 6 of this year, 69% of the population trust volunteers, 68% trust veterans, 66% trust the President, 65% trust the army. And then abyss. It is symptomatic that the courts (14%) and prosecutors (15%) are the least trusted.

But this is a stereotypical thinking, the information war is not going to waste - the trust in veterans and volunteers is gradually diminishing. Only the threat of widespread aggression fuels public expectations.

Remember, what did the Orange Revolution start with?

From the division of Ukrainians into classes.

I am sure that Yanukovych's technologists were dividing society by acting on the Russian scenario. That was the essence of the hybrid war: first, the «Menty» series, then the destructive social technologies, then the distorted information space, then the annexation of Crimea and the occupation of part of Donbas.

Could it be countered, given the large-scale incomparable propaganda budgets in Russia and Ukraine? I'm sure it could be. And the tools are obvious: truth, transparency, professionalism, the legal field.

Today, the issues of artificial social distribution and confrontation of individual audiences are again on the agenda. I still do not accept the thesis about «an inadequate veteran» and «displaced person-separatist».

My team has a large number of displaced persons who, in their patriotism, can give a head start to the greatest patriot from Galicia. And I have also observed more than once how our recognized military heroes are ready to «take over the brackets» all their previous military experience, if it concerns personnel prospects or some small «goodies». We are all just human beings», ‒ Oksana Koliada, the Minister for Veterans Affairs, Occupied Territories and Internally Displaced Persons.