UKRAINIAN TUBING: SUCCESS STORY OF «ULIOTNI VATRUSHKI» FROM SIEVIERODONETSK
Tubing, snow tubing-sledge, puck, and bun - a new kind of children's and maybe not only children's winter game got a lot of nicknames already.
Natalia Vynokurova from Sievierodonetsk decided to make her own business project on this new idea and named it «Uliotni Vatrushki» (Awesome Cheesecakes)!
Her company is sewing tents, and last year began to produce inflatable sledges: car tires are inserted into specially made covers. Everyone is delighted with the «Uliotni Vatrushki», they glide very easily and quickly, with excellent cushioning, and they can also be used in the summer on a river or sea.
«Any product can be made unique, even sledges», ‒ said Natalia, who sells her goods mainly via the Internet and seriously thinking about entering the markets of Europe and United States. «But the fact that we have a good product does not mean that it turned out that way from the very beginning. Tested, then changed, interviewed customers about what was wrong».
Recently, Natalia presented her «Uliotni Vatrushki» at the «East Expo 2019» fair of Small and Medium Enterprises from the East of Ukraine that was held in Kyiv with the assistance of the United Nations Development Programme and gathered more than 200 entrepreneurs, including internally displaced persons.
Find out more about the fair and the success stories of internally displaced persons at svoi.city.